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We believe how you live is as important as where you live. And the great thing about Reno-Tahoe is there are so many ways to live exactly as you choose.

The feeling of freedom here is unique. Seductive. It’s not only more beautiful than you imagined, but it’s more sophisticated than you thought. Reno is an amazingly well-rounded city where cutting edge arts and entertainment, futuristic healthcare, a world-class university, and buttoned-down businesses exist side by side.

That’s in addition to some of the most beautiful scenery and greatest abundance of outdoor recreation in the American West. Imagine 18 ski and snowboard resorts, as well as over 50 golf courses, within a short drive. A prehistoric Alpine lake surrounded by over 150 miles of hiking and biking trails. And four distinct seasons every year.